Aesthetic medicine treatments become more and more popular. Not surprisingly, every one of us would like to maintain healthy and young look as long as possible. An increased popularity entails naturally an increase in the competition on the market. How to reach the clients and enlarge the group of recipients? Read our advice that will help you to find yourself in the Internet marketing!
Influencer marketing – promotion based on reputation
The influencer marketing consists in establishing cooperation with creators of the on-line content. They can be Instagram stars, authors of opinion-forming blogs or the owners of popular YouTube channels. As the name suggests, an influencer is a person who has an influence on decisions and opinions of his/her recipients.
How to use this marketing form in the promotion of your Aesthetic Medicine Cabinet? First of all, choose carefully the creators with whom you would like to establish cooperation. Aim at those persons who in fact benefit from aesthetic medicine treatments. However, it is also important for the effects of these treatments to be as natural as possible. The creator with whom you establish cooperation will fulfil,to some extent, the function of your showpiece. Try to avoid controversial creators who make the public opinion divided. Thanks to that you will be able to reach a diversified group of recipients.
It is very important that the influencer shows the effects of the treatments to his/her recipients and to tell them about the reasons for which he/she decided to undergo them. Showing the metamorphosis step by step will enable the recipients to identify with the creator. A good solution is also to show the Cabinet to the potential clients‘from the backstage’. A video showing a walk in the Cabinet, a short talk with a doctor or a presentation of a modern equipment will certainly attract the recipients and will strengthen your reliability.
How to use e-mail in an Aesthetic Medicine Cabinet marketing?
The e-mail marketing is an excellent way to reach the client directly with your offer. As you certainly know, the development of long-term relationships with the clients is one of the essential purposes of the marketing. The electronic communication is incredibly useful in this matter.
In the context of e-mail marketing, the first step that you should take is to create a newsletter. If you expose the possibility of subscription to the newsletter on your website, you will get a base of new, precious contacts. A newsletter is also a proper tool for keeping in touch with your regular clients and for rewarding them, e.g. with discounts.
You can also use e-mail marketing in order to inform patients about new treatments and products, as well as to educate them in terms of aesthetic medicine treatments.
An Aesthetic Medicine Cabinet in social media – what to pay attention to?
While running a Facebook or Instagram profile of your company, remember about several basic rules that will make it easier for you to reach clients.
- Define the objective of your presence in social media. Would you simply like to promote the services that you offer? Or maybe you would like to create an image of an expert and to enlarge the group of recipients in this way? Adapt your communication in social media to your objective.
- Define the target. The definition of the target group will enable you to develop a communication style that will suit the best your recipients.
- Bet on substantive and original posts. They can be written in both professional and more ‘easy-going’ style. The most important thing is to keep the communication coherent.
- Show your team, your Cabinet and equipment that you use at work. Most people are visuals. Encourage them to your services using professional photos!
I hope that the suggestions above will enable you to reach the leader position on the aesthetic medicine market!
