Modern men are characterised by a great care attached to their own appearance. It means that more and more of them decide to benefit from aesthetic medicine treatments. Nevertheless, a visit in an aesthetic medicine cabinet is still a taboo for many men. Learn how to attract male patients to your clinic, increasing at the same time the income of your company!
More male staff
An increase in the number of male clients can require recruitment of a higher number of men for the team of aesthetic medicine practicians. Since aesthetic treatments among men are a sensitive subject, the contact with a specialist of the same sex can help to break the barrier of awkwardness.
Male staff also help to break down false beliefs saying that all aesthetic treatments are destined for women. Furthermore, many men working in the aesthetic medicine sector also benefit from the proposed treatments, thanks to which they can be a walking inspiration for the potential clients.
Do you know that according to the yearly survey of the British Association of Aesthetic Plastic Surgeons, only 7.9% of cosmetic treatments related to male patients? It is time to change it!
The market of male aesthetic treatments is still a sector with an unused potential. In order to step entirely in this area, you have to take care of your marketing presence in the Internet, through your website whose design should be gender-neutral, not pinkish purple! Second of all, you have to offer treatments adjusted specially to men.
Show that you understand the market of aesthetic treatments for men. Adjust your offer by creating attractive packages and series of treatments that will be destined to the male group of recipients.
What should your offer contain?
An offer for men should be adjusted to their needs. So, let’s check at which treatments are the most attractive and the most popular ones among male group of recipients.
Fillers
Let’s take a look at fillers for a while. Their potential is enormous, we can use them for instance for correction of jaw contours among men whose facial features are delicate and more feminine. The fillers are also commonly used in order to reduce bags and circles under the eyes, adding at the same time some vitality and younger look to the face. Recommended fillers include: Juvederm Volux, Revolax Fine and under the eyes – nucleofill eyes.
Botox
Its skilful application makes the face look less tired and more nourished. It is worth mentioning that mimic wrinkles that contribute to a “tired” look of the face appear among most people already at the age of 25.
Furthermore, Botox reduces an excessive sweating. Botulinum toxin blocks the action of nerves that stimulate sweat glands. Thanks to that, sweating is considerably limited.
Treatments for balding
It is a popular regenerative treatment considered by many men, but put into action by a few of them! Although, these treatments are more popular as compared to filler of Botox for men. Treatments for hair is a good way to encourage male clients to carry out further aesthetic treatments. Especially that the problem of balding affects about 50% of men between the age of 18 and 50 and over 70% of men at the age higher than 50 years!
The treatment with the use of platelet-rich plasma is also recommended for baldness. The preparation with platelet-rich plasma is administered to patients in a manner similar to that used in the traditional scalp mesotherapy. The therapy involves injecting the bald spots of the scalp with special preparats (for example Plasmolifting PRP), which stimulates the stem cells of hair follicles to go from a resting state to an active state.
What will the future bring?
The aesthetic market for men is still unappreciated, but it certain that it is in the constant development. In the upcoming decades, treatments addressed for men will be certainly more and more significant!
While preparing your offer for men, try to create a profile of your typical client. Try to answer questions relating to your potential client, such as:
- What is his age range?
- What is his budget?
- What brands and influencers he identifies with?
- What has been stopping him from using aesthetic medicine treatments so far?
An accurate determination of your potential client’s profile will certainly enable you to extend your horizons and to enter into the market of male aesthetic treatments with a bang!
